iF Communication Design Award, 2014
Logotype, Corporate Design, Brand Guidelines, Imagery, All Printed Matter
Focus on our clients – as a strong family branding the LM brand consists of a lawyer & tax consultancy (Leinauer Müller & Partner) and an auditing company (LM Audit & Tax). The logo as well as the comprehensive corporate design were developed alongside a sound brand definition. All together the new branding perfectly reflects their self conception as well as the client’s conception.
Bright color schemes, a typography that is both elegant and classic, a very flexible corporate design and a modern, abstract image-concept add to a serious, modern brand that distinguishes itself clearly from the usually bleak com-petitors. Since it was not yet publicly available Tiempos Text, the typeface used for their corporate design, was used in a custom hinted pre-release version for webfont use on the new LM website.