Canyon Brandbook


at KMS Team, Munich, 2010
B/W & 5c
(UV-)Offset & Silkscreen
different paper grades
Cover made from original Canyon cardboard boxes used for shipping their bikes


Nominated for the Design Award of the Federal Republic of Germany
iF Communication Design Award 2011, Gold
Best of Corporate Publishing, Silber
Cannes Lions, Bronze
red dot Communication Design Award 2010
Berliner Type 2010, Silber
DDC Award 2010, Bronze
Design Award of the state of Rhineland-Palatinate

Canyons brand book is a gift to their own employees on the occasion of Canyons 25th anniversary. It’s a little bit less of a plain corporate design book, but more of a visual concentrate of Canyons brand values. It is about pure emotion and it shows Canyons close connection to cycling and the community of cyclists. It is about the pure experience – pure cycling.

The cover of this brand book is made from original Canyon cardboard boxes used to ship their bikes. The inner sheets have either been printed on bulky, rough paper, high gloss printing paper or semi-transparent plastik. All pictures were printed in Aniva colour range, which allows for an extremely high density and increases their luminosity. A map of Canyons test tracks near their headquarter in the rear cover of this brand book eventually allows every employee to feel “Pure Cycling” for themselves.