voestalpine, Linz (AT)


at KMS Team, Munich, 2009

voestalpine is Austria’s biggest steel manufacturer with more than 35,000 employees worldwide. The signage system for the new voestalpine exhibition centre in Linz, Austria works in a very discreet way and fits perfectly into the hetero-geneous architecture. As voestalpine is Austrias biggest steel manufacturer, the bilingual orientation is based on a strict layout grid and is composed of single lasercut metal letters, being applied to the respective backing material.

Due to the nonlinear guidance of visitors in the exhibition space, the system does not propose a certain path to follow along, but always enables visitors to get exactly the information they need.